How We Earn

Any outbound link to an operator that goes through our /enter/ redirector carries a referral code. The brand pays us a flat fee or a share of its net revenue when a new reader signs up through that link, which is the same model that any major deal-aggregator site runs on. If a link does not route through /enter/, it is a plain informational link — for example, a link to a regulator website, a help-line page or a Wikipedia entry — and no money changes hands. Readers can tell at a glance which links are commercial because every outbound button and headline link to an operator opens the redirector first, and the small footer line under the button spells out that we may earn a commission on the sign-up. The redirector itself does not pass any personal data to the operator; it only records that one of our tracked links was used.

The editorial team selects which operators to cover, writes the reviews and sets the ratings without input from any affiliate network. Operator managers cannot submit text, cannot preview pages before publication and cannot pay to improve a rating in exchange for traffic. The affiliate team at the publisher negotiates referral deals separately from the editorial team, and the two teams do not share tooling that would let the referral side push ratings up or down. Our comparison tables are refreshed by editors, not by the deal pipeline: when an operator breaks a term that we treated as central to its rating, the editors push the update straight to publication, and the referral side has no veto. Operators that pay above-market commission do not earn higher review scores. The affiliate ladder lives on a separate dashboard that the editorial side does not read when scoring a brand, and the two sides meet only in a monthly audit review.

This disclosure follows the published guidance of consumer-protection regulators in the markets where our readers live, including the United Kingdom Advertising Standards Authority, the European Advertising Standards Alliance, the Federal Trade Commission in the United States and the Australian Competition and Consumer Commission. Each of these bodies requires sites that earn commission on recommendations to say so plainly, in a place a reader will see, and to describe the mechanics in enough detail that the reader can tell the referral from a neutral piece. The paragraphs on this page follow that guidance word for word, and the editorial team re-reads the published guidance every six months to confirm the wording still passes. If a regulator updates its rules — for example by tightening the disclosure duty on social-media posts or on comparison tables — this page is updated within one calendar month, and the cookie banner reappears so returning readers see the change the next time they open the site. If a reader believes the disclosure here falls short of the applicable rule, the editorial email in the footer will escalate the message to the publisher's compliance team, and the response will cite the regulation in question.

The commission paid by an operator does not change the price a reader pays. There is no additional charge for using a referral link; the welcome bonus, promo code and account rules are the same as if the reader had typed the operator address directly into the browser. In a few cases the referral tag unlocks a slightly better welcome offer, which the review page spells out next to the comparison line. Readers who prefer to visit the operator without a referral tag can click the brand name on the review page, which always points to a plain homepage link printed next to the referral link rather than hidden behind a tooltip. The affiliate relationship affects what we are paid, not what the reader is charged, and the account that opens on the operator side is identical either way. Where a currency conversion or a cross-border fee applies, it is set by the operator's payment processor, not by anything on our side.

Nothing material changes for a reader who follows a referral link rather than a direct one. The account on the operator side is created with the same email, phone and payment details that the reader would have used on the plain homepage. The welcome bonus is the same, the KYC request is the same, the deposit and withdrawal rules are the same, and the terms and conditions are the same. The commission is paid on the operator's side when the reader completes the sign-up, and the amount flows to the publisher's balance a few weeks later; the reader never sees the ledger entry. If a reader regrets using the referral link, there is no clawback and no awkward conversation: closing the account on the operator side is treated exactly as if the reader had never used our site. The only visible change to the reader is a small line under the sign-up button that says the publisher may earn a commission; that line is required by the regulations above and is written in plain English rather than legalese.

The commission structures we work with come in two flavours: a flat fee paid when a new reader registers and makes a qualifying deposit, and a share of net revenue, where the operator pays a percentage of the money it keeps from the account over a defined window — usually six months in regulated markets. We publish neither the per-brand percentage nor the exact flat fee because operators treat those numbers as commercial confidential, but we publish aggregate figures once a year in our transparency report. The report says how much total revenue flowed to the publisher, which operators were in the top five by share, and whether any operator was removed from the comparison tables after a payout dispute. Readers can request an advance copy of the report by email, and press requests are answered the same week. The editorial team is paid a fixed salary that does not depend on the commission total; that firewall is checked annually by the compliance team to make sure a growing commission pot does not drift into bonuses for individual editors. If a reader believes a specific review has been written in a way that favours an operator for commission reasons, the editorial email will trigger an internal review and, where appropriate, a published correction with a dated note at the bottom of the page.